Advertising on Google: How to create Strategic Ads

In this article, we'll show you how Google ads work, the different types available and how to create strategic campaigns that really get results.

What is Google Ads and how does it work?

Advertising with Google is based on showing paid ads within services such as search, YouTube, Gmail and on partner sites through the Display Network. It's a powerful digital marketing tool that allows you to target users based on what they're searching for, their interests and even their location.

In other words, creating Google Ads means using data and technology to reach the right person, with the right message, at the right time. Find your business's audience.

Additionally, Google advertising works on an auction model, where different advertisers compete to show your ads based on criteria such as ad quality, relevance and bid value. This means that it's not enough to pay more - it's essential to have well-structured campaigns.

Advantages of Google advertising for your business

These are just some of the reasons to invest in this type of advertising:

• Clear purchase intent: anyone who searches on Google is already looking for something.
• Measurable results: you can track everything - clicks, conversions, cost per acquisition, etc.
• Adaptable budget: invest only what you can afford, with total control.
• Quick impact: well-designed campaigns deliver almost instant results.
• Flexibility of formats: there is an ideal type of Google Ads for every objective - visibility, traffic, conversions or remarketing.

Having a dedicated manager allows you to turn these benefits into real results. An expert will know where to invest, what to adjust and how to safely scale campaigns - eliminating waste and taking advantage of opportunities that often go unnoticed. They also stay on top of changes to the Google Ads platform, ensuring your campaigns are always in line with best practice and new features.

Types of Google Ads

There are several different ad formats on the Google platform, each serving a different purpose:

1. Search Network: appear in the results when someone makes a search.
2. Display Network: appear on partner sites in image or banner format.
3. YouTube (Video): great for telling stories or highlighting brands.
4. Google Shopping: ideal for promoting physical products in online stores.
5. Performance Max: automated campaigns that combine multiple channels in one place.

Each type of Google Ads has its own peculiarities, and the right choice can make all the difference. Good strategic planning and technical knowledge are key.

How to create Google Ads

Google advertising only works if it is well thought out. Here are some key steps:

1. Define objectives: want more visitors? More sales? Leads? It all starts with setting clear and measurable objectives.
2. Know your audience: segment by location, age, interests, habits. The more detailed the better. This phase is essential for Google ads to really reach those who matter.
3. Choose good keywords: it uses tools such as the Keyword Planner to find relevant keywords at a balanced cost. The relevance of the words directly influences the performance of the campaign.
4. Create engaging ads: be clear, direct and persuasive. Include calls to action and stand out from the competition. A good Google Ad will quickly attract attention and encourage clicks.
5. Improve the landing page: after the click, the experience must be fluid and action-oriented. Slow or confusing pages drive away potential customers. We can help with our website optimization solutions to ensure your ads convert.
6. Test and optimise: effective campaigns evolve from data. Run A/B tests, adjust budgets and review results regularly. Continuous monitoring is what separates ordinary campaigns from profitable ones.

Common mistakes in Google Ads

Even with a good strategy, it's easy to make mistakes. Here are the most common ones:

• Using terms that are too generic
• Ignore location and language when segmenting
• Mixing different objectives in a single ad group
• Not using useful extensions such as call, location or additional links
• Create campaigns and run them without regular review
• Lacking specialised follow-up

The presence of an experienced traffic manager dramatically reduces the margin for error. At Global Pixel, we ensure that the strategy adapts to real-time metrics and adjusts quickly when necessary.

Monitoring is everything in Google Advertising

One of the great things about digital advertising on Google is that it can be measured. Everything can (and should) be analysed: click rates, conversions, cost per result.

With this data, it's possible to make better decisions and drive continuous improvement - increasing return on investment. Again, the role of the manager is crucial: interpreting data, identifying patterns and implementing changes quickly can make the difference between average campaigns and high-performing ones.

Final Considerations

Advertising with Google technology can completely change the way your brand is positioned online. But creating effective ads takes planning, testing and technical expertise.

Having an experienced manager on your side will help you maximise results, conserve your budget and avoid the common mistakes that stifle growth. It's more than an investment in advertising - it's an investment in strategy, experience and follow-up.

If you want to get the most out of your Google advertising, talk to us. We'll help your brand grow with strategic, well-structured campaigns that deliver real results.

At Global Pixel, we have professionals with experience in creating and managing Google Ads. Talk to us and don't miss out on any more business opportunities!