Corporate identity, corporate image or branding
Developing a company's corporate identity (also referred to as a corporate image or branding) goes far beyond the graphic design of a simple logo. Creating a company's corporate identity is a process that requires several steps before the creative phase, such as competitor analysis, audience analysis, analysis of the company's objectives as well as its products and services.
In this process, it is also important to consider the rules of Color Psychology (yes, colors influence the emotions and senses of the perceiver) and Shape Psychology, in order to create a unique image with own personality and that convey the company philosophy.
After all, this image should be thought for its different applications and effectiveness in promotional materials as diverse as brochures, fleet decoration, signage, outdoors, etc.
Simply, clearly and with impact, the goal is for the company's image to convey positive concepts such as trust, credibility, seriousness, distinction, security and innovation.
What we do in Corporate Identity?
We raise your brand!