Digital Marketing is the bridge between your business and your customers. It is the process of attracting new customers and being able to identify, anticipate and satisfy the needs and desires of those looking for what you have to offer.
To this end, it has at its disposal several digital channels that allow it to communicate with a specific audience. Some examples of these channels are search engines, social media pages and email marketing.
All businesses, regardless of size or industry, need and benefit from a digital marketing strategy. Not convinced?
Know 7 benefits that digital marketing has to offer your business:
1. Greater financial accessibility
Digital marketing is considerably more affordable in monetary terms than other forms of marketing. Of course, prices vary greatly depending on the strategy adopted, but advertising costs, for example, tend to be lower in digital than in other aspects of marketing.
Thanks to greater accessibility, digital marketing has given small and medium-sized companies the possibility to compete with the big companies in the market. For example, Facebook Ads campaigns have tools that allow you to highlight a publication by investing much less than printing flyers. Furthermore, with Facebook Ads you can segment your ads to appear only to an audience that you define.
Learn how we can help you reach new audiences with Facebook Ads!
2. Easy access to mobile devices
According to Data Reportal data, it is estimated that, at the beginning of 2022, there were 16.07 million mobile connections in Portugal. This data tells us that it is rare to find someone who does not have a cell phone in their hands, who will probably also have access to the Internet.
Knowing that your audience is very likely to be online on a mobile device opens the door to several business opportunities, as well as more visibility and proximity to your audience.
Thanks to the location data that smartphones collect, you can even choose to segment your audience based on their geographic position and at different times. For example, you could show an ad for your restaurant to people within a 5km radius around your regular lunch hour.
Optimizing your content for search engines is also an essential step if you want to appear when potential customers are looking for your product or service. We often need something that satisfies a need at that moment and the first search results will certainly be chosen. And contrary to what was thought, it is no longer enough to pay to appear, the content we are offering also needs to be relevant and useful to respond to the audience's desires.
At Global Pixel, we use SEO techniques to optimize your website. Know how!
3. More flexibility and multimedia options
Digital marketing opens up a range of creative possibilities and different strategies to present your business or your products. Email marketing, content marketing and social media posts are just some of the options.
Consumers tend to prefer materials composed of various types of content, especially if it is interactive. Colorful images, video clips and audio files tend to be some of the public's favorites. Usually, these types of content are also encouraged by the platforms themselves that choose to show the audience content that stands out in the middle of the feed or the results page of a search engine. Incorporating all these elements into your digital marketing strategy is much easier than with any other type of advertising.
Another great advantage of digital marketing is the flexibility that exists to test content and pause campaigns that are not performing well in real time.
4. Opportunity to increase sales
Today, many consumers do almost all of their shopping online. Thanks to digital marketing tools, you can appeal directly to these people and expand the reach of your business. This expansion could translate into increased sales or greater recognition and notoriety for your business.
5. Greater Interactivity/Engagement
Digital marketing gives us the possibility to communicate directly with our target audience, and with potential customers, through comments, messages, reviews and publications on social networks. This direct contact between brand and customer shows consumers that the brand cares about them and what they have to say, making them feel respected and part of the community.
You can also take advantage of the ease of communication between you and your audience to respond to requests for support and criticism. This practice will transmit confidence to your audience, who will probably come back to consult your services or to make a new purchase.
It is essential to strengthen this type of relationship with your customers and followers, as it is also thanks to it that you will be able to gather valuable information about your audience's behavior and interests.
6. Monitoring and measurement of results
In addition to being able to communicate directly with consumers, it is also possible to monitor their behavior and activity. There are several tools, such as Google Analytics or Facebook Insights, which give us detailed reports on the activity of our visitors and followers. We can analyze and see which content is most effective and which advertisement consumers saw before making a purchase, for example. Access to this data and its analysis are fundamental to measuring the success of your content and being able to identify points to improve in your digital marketing strategy.
If you have a website, analyzing the statistics that the tools give you is essential and is one of the best ways to understand your audience. Through this analysis you will be able to see how they found your website and the path they took within it. This is just one of the ways that allow you to find out what is or is not working in your business and how you can improve.
Have you read this article? “The importance of investing in a professional website”.
7. Establish authority
Digital marketing allows you to always be on top of events and easily comment on problems and controversies that are happening related to the products or services you offer. This is an opportunity to establish yourself as an authority figure on these matters and show your audience that they can trust you and come back for more information and, who knows, maybe make a purchase.
Are you curious and willing to invest more, but the rhythm of your day to day does not allow you to dedicate the necessary time that a digital marketing strategy requires?
At Global Pixel, we will define the right digital strategy for your business! We have a team of professionals available to help you from the creation and hosting of your website to the management and advertising on social networks. We create content tailored to your audience and boost your results, allowing you to turn followers into customers.
Grab the opportunities that digital has to give your business!CONTACT US!