Creating a website is a fundamental step towards building a strong and successful online business these days.
When starting a digital project, your first step should be to create a website, so that it can be the address and the face of your business. Your business website works as a business card and a door that is always open and available to receive your customers.
It is true that social networks are gaining strength and occupying more and more space in consumers' lives. They are, without a doubt, important platforms for the promotion of a business and for the proximity between brands and customers.
However, if you want to build a strong and successful digital business, you shouldn't limit yourself by only using social media. Social networks are platforms created by third parties, which can disappear overnight and should not be used as the basis of a business.
Creating a website gives you the security of having all the content about your company and your customers' data in a place that belongs to you and does not depend on external sources. In addition to control, a website is also what will allow your business to be found by search engines and will help you strengthen your brand credibility.
Even if your target audience is very present on social networks, at the time of conversion, it is businesses with their own websites that convey the necessary confidence to finalize the process of buying or contracting a service.
Why create a website for your company?
Visibility and Credibility:
A website is an online platform where people can find information and learn more about your business. By owning a website for your business, you will increase your company's visibility and attract new customers.
In addition, having a professional and well-designed website will contribute to increasing your company's credibility, showing your potential customers that your business is serious and reliable.
Communicate and Analyze:
Creating a website is having a suitable place to communicate all relevant information about your company, as well as opening the door for potential customers to communicate with you, through a contact form, for example.
It is through your business website that you will also be able to learn more about your visitors and how they interact with the website. Through the analysis of data collected with the integration of Analytics tools, you will be able to optimize your strategy and meet what your customers are looking for.
A website can be used to sell products or services directly to your customers, and it can also be used as a marketing tool to generate leads and even sell products directly, as is the case with online stores.
Creating a website is having your company's door open 24 hours a day, seven days a week. This allows anyone looking for your products or services to find you and learn more about you at any time.
Nowadays it is very common for companies to have a website. Therefore, creating a website for your business allows you to compete on the same level as your competitors.
5 aspects to consider before creating a website:
1. Purpose of the website:
It's not enough to create a website and only then decide what to do with it.
Before creating a website, you should define objectives, decide the type of website that suits your needs and think of a strategy for the architecture of the contents to be included on each page.
An e-commerce, for example, is different from an institutional website. Therefore, in addition to the objectives, you should also define the approach you will have when communicating through the website (formal, informal, educational, informative, commercial, etc.).
2. Target Audience:
As with the objectives, the target audience must also be well defined before moving forward with the creation of the site. It is essential that you know who the people you want to impact with your site are, as well as what you want them to do when they are on the site.
3. Site structure and contents:
It is important that your website has an attractive and intuitive design, in order to facilitate navigation, without confusion and without being heavy and tiring. The visual aspect is what will capture the user's attention and therefore, it must be in line with your company's identity, in order to reinforce the brand. It must also be easy to use, with intuitive solutions adapted to different devices.
The user should be guided intuitively through your site and understand what he is expected to do on each page.
4. Content optimization:
It is not enough to have a beautiful website, it is important to consider and apply SEO (Search Engine Optimization) techniques to ensure that your website is easily found by those looking for it. So get ready to produce relevant and original content.
5. Hosting and domain registration:
Don't forget that you'll need to choose a hosting partner to be able to put your site on a web server and you'll also need to register your site's domain.
In addition to the 5 aspects listed above, it is also important to ensure:
Responsiveness: Make sure your website is responsive and adapts to different screen sizes to ensure visitors can access it easily from any device.
Did you know that at Global Pixel we create websites with content management system and responsive web design that allow you, with total autonomy, to update your content without depending on third parties and have a website that adapts to various devices?
Security: It is important to ensure that your website is protected against cyber threats, such as hacker attacks and theft of your and your customers' information.
Data analysis: Consider including data analysis tools, such as Google Analytics, for example, to monitor your website's performance and understand the behavior of users who visit it.
Integration with social networks: If it makes sense for your business area, you can include sharing buttons and integrate the contents of your website with your business's social networks pages. In this way, you will allow your customers to share content on your website and be able to have direct contact with your company through social networks.
You can also create strategies to promote your site through these platforms. As we've already seen, social media is a great tool to communicate directly with your audience and promote your business.
Maintenance: Make sure you have the time and resources to maintain and update your website regularly to make sure it is working properly and contains current information about your company and your field of business.
At Global Pixel, we have a team specialized in creating professional websites, ready to help you through the entire process, from the idea to the project's completion and delivery. With over 12 years of experience in the market and hundreds of online projects, we create websites that make a difference and maximize your business!
Do you need to create a website for your company?